Since the ban on sports betting in the US was lifted in 2018, gambling operators are heading to the US in their masses, to try and secure deals which will see their own sports betting brands conquering the virginal states of America.One company who is already a global trusted name is 888 Holdings and news has emerged that a deal has been agreed, to bring sportsbook services (thanks to Kambi) to New Jersey, which will complement their other established brands: 888 Casino and 888 Poker…
…Punters in NJ will now be able to take advantage of 888’s portfolio of platforms, ranging from online casino games to sports betting and this can be done through desktop and mobile, through one wallet system.
A Word from the CEO:
The CEO of 888: Itali Frieberger, said…
"The launch of 888sport.com in New Jersey is a major milestone for the Company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state. 888 has been committed to developing its position in the US since launching in Nevada, the first regulated US state, nearly six years ago and today we are the only operator with a presence in all three regulated US states. We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows."
