Greentube, a division of Novomatic Interactive, has signed a content deal with one of the largest operators in the Italian market – E-Play 24. As a result, this operator…
…has gained access to this company’s entire portfolio of games.
The Italian Campaign:
Greentube has been looking to expand its footprint in markets where they have an established presence. The deal with E-Play has allowed this subdivision of UK-based Novomatic to…
…expand their presence in Italy. Their new partner’s network represents an adequate addition to Greentube’s distribution network, thus giving their titles the much-needed exposure. As a result of this deal, the Novomatic brand’s patrons will be able to enjoy some of Greentube’s most successful slot games.
They will gain access to Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, and Sizzling Hot Deluxe.
Daniel Lechner, Greentube Head of Sales, commented: “We are delighted to expand our game offering to E-play24 and their brands, further strengthening our presence in the Italian market. For Greentube, Italy has become a key market over the last 12 months and we aim to be the leading supplier for the region, backing up the strong street market and land-based presence of our parent company NOVOMATIC.”
Antonio Tressanti, CEO of E-Play24, added: “Thanks to the great partnership with Greentube, the Vegas section in our E-Play24 Casino platforms will grow not only in volume but also in quality. There are few suppliers that can boast such a wide range of quality content and this makes me particularly happy.”
Alessandro Grasso, Casino Manager, also added: “Being able to offer our customers the world’s most played slot, Book of Ra™ deluxe, means E-Play24 can be more in-line with current consumer demand. After months of development and hard work, we have reached this new and very important milestone. Among other things, we are currently working on many interesting projects that will be placed on the market in the coming months, all this to continue to expand our range of online games.”
About Greentube:
The software provider specializes in delivering both classic and custom-tailored slots to the market. Known for their attention to detail and a knack for high end graphical…
…designs, it has established a reputation of being a brand that pushes the standards across the board. The team behind this brand has been in the business since 1998 when they first stepped into the world of gaming with their first 3D sports game titled Ski Challenge.
This successful release has only marked what would ultimately be a decade of excellence that followed. Due to their reputation, this company has become a part of the NOVOMATIC group back in 2010.
Today, the company remains one of the most innovative software providers on the market. Their games have remained true to the philosophy that has brought them so far.
Source: “iGaming giant Greentube broadens Italian footprint” https://www.greentube.com/igaming-giant-greentube-broadens-italian-footprint/. Greentube. September 16, 2019.
