Groove Gaming (GG) has become the latest partner to join SoftSwiss’Gaming Platform. This increasingly popular casino and game software supplier has…
…managed to secure exclusive rights to some of Groove’s content, which means that they’ll be the only provider of these specific titles on the market.
Spreading the Reach Through New Distribution Networks:
Groove’s decision to partner up with SoftSwiss has opened them to a massive distribution network. Their new partner is known for running one of the hottest aggregation platforms in the industry. SoftSwiss has managed to acquire a massive portfolio of partners from all corners of the global regulated market.
With that in mind, GG’s titles found on the Gaming Platform will gain large amounts of exposure thanks to this deal.
With a massive portfolio that consists of over 2,500 games, the suppleir is expecting to see positive results from this partnership in the short term. SoftSwiss is currently working with some of the largest online casinos…
…around the world. Their current portfolio of clients includes names such as Oshi Online Casino and others.
On top of the games themselves, SoftSwiss also offers a complete support structure to their partners. This software provider will cover everything from casino management and marketing all the way to standard technical support
Maksim Trafimovich, CCO at SoftSwiss, commented on the new deal: “We are confident GrooveGaming’s content portfolio will take a prominent place within our casinos and will help to bring new players from all around the world. GrooveGaming is definitely one of the up-and-coming industry partners that has also proven to be dependable and dedicated with the names in our business that matter. We look forward to serving many new customers through this agreement.”
Rebecca Sotomora, Head of Sales at GG, also offered an insight: “SoftSwiss are renowned for their technologically-advanced cryptocurrency solutions which has helped them carve a leading space in the market and has enabled some of the most interesting casino brands out there. We are very pleased to be partnering with SoftSwiss and providing the extra content for their players which we are sure will be warmly welcomed.”
Complete integration of GG’s slots and other products within SoftSwiss’ infrastructure is expected to be completed shortly.
About Groove Gaming:
Groove is a software provider that was founded in 2016. Despite being one of the youngest players on the market, they have proven to be…
…more than capable of servicing clients of all calibers. In such a short timeframe, the company has managed to accumulate a significant portfolio of partners from both sides of the B2B niche.
Their services include over 2000 games of all kinds coming from various providers, White Label content management and integration, compliance and risk consulting as well as affiliate networking.
It even does payment processing and thus completes the circle when it comes to iGaming industry support. With all that in mind, this company is always on the lookout for new partners and ways to expand their reach.
Source: “SoftSwiss expands global content offering with exciting GrooveGaming partnership” https://calvinayre.com/2019/08/21/press-releases/softswiss-expands-global-content-offering-with-exciting-groovegaming-partnership/. Calvin Ayre. August 21, 2019.
