Swedish-based iGaming powerhouse, Play'n GO, which currently operates in 25 regulated regions worldwide, has announced a strategic partnership with Sky Betting and Gaming, a Leeds-based subsidiary of Flutter Entertainment. This collaboration is expected to further bolster the long-standing and fruitful relationship between Flutter Entertainment and Play'n GO in the UK market.
As part of the agreement, the Swedish developer will showcase its extensive portfolio on the Sky Betting and Gaming platform, allowing the company to broaden its reach within the UK and introduce its innovative gaming solutions to a new audience. This move is expected to strengthen both parties' presence in the rapidly evolving online gaming landscape.
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The partnership will see some of Play'n GO's top titles hosted on the Sky Betting platform, including fan favorites such as Book of Dead, Reactoonz, and Boat Bonanza. The integration of these games will be seamless, with the titles available to players upon the inception of the partnership.
A Winning Combination
This alliance between the two brands marks a significant milestone in their ongoing relationship, which has been thriving in the UK market for several years. By combining their expertise, resources, and commitment to delivering quality gaming experiences, both companies aim to capitalize on the growing demand for iGaming entertainment and solidify their positions as industry leaders.
Anna Mackney, Regional Director, UK, Play’n GO said: “This partnership between Sky Betting and Gaming and Play’n GO is an exciting prospect, as it joins together two of the most forward-thinking, agile businesses in our industry. Play’n GO is committed to growing our UK business and the addition of Sky Betting and Gaming is a major milestone on that journey. We look forward to working with the team at Sky Betting and Gaming to deliver a safe, exciting experience for their players.”
Eamonn Beardsley, Head of Content, Sky Betting and Gaming, added: “Play’n GO has been part of the Flutter family for some time now, so it’s a great pleasure to bring them under the Sky Betting and Gaming umbrella now too. Play’n GO’s customer-friendly, inventive catalogue of titles, as well as their steadfast commitment to player safety, make them a perfect partner for Sky Betting and Gaming, and we look forward to many years working together.”
Source: “Play’n GO goes live with Sky Betting and Gaming ”. March 10, 2023.
