ORYX Gaming, a content provider that runs one of the premier content aggregation platforms, has signed a partnership deal with BtoBet. The two companies have worked out…
…a content arrangement that will give the operator access to ORYX’s platform and slot games. This deal marks the developer’s first potential breakthrough into alternative markets.
Exploring LatAm Region and Africa:
The ORYX platform has been one of the largest content aggregation platforms in the industry. As such, it has become a well-known name across European regulated markets. This international…
…company with offices in the United States as well as Slovenia and the United Kingdom, has decided to reach new horizons beyond Europe. Namely, they are planning on expanding their reach towards LatAm markets which are becoming more and more attractive, but also Africa.
In order to set this whole campaign in motion, the developer signed this latest content deal with an international operator who has an established presence in LatAm and African emerging markets.
The two companies have signed a content deal that will see the supplier’s slot games and 3rd party titles from their platform available…
…to various operators. The deal includes some of the more recent slots such as the Battle Dwarf as well as Back to the Fruits.
Unlocking New Markets:
Matevz Mazij, Managing Director at ORYX, has his insight regarding the new deal: “BtoBet’s wide-ranging geographical reach will unlock new markets for ORYX Gaming and provide us with access to broader audiences. This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”
Alessandro Fried, Chief Executive Officer at BtoBet, offered a comment on the partnership as well: “We are delighted to provide ORYX Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion. Not only does ORYX Gaming offer a content-rich portfolio that will boost our online games offering, but it also makes access to its broad catalog completely seamless via the ORYX Hub. This partnership will undoubtedly deliver great results for us and our clients.”
Online casino operators affiliated with BtoBet will have the chance to sample the entirety of ORYX’s offer as soon as the two companies have…
…finalized the integration process. Considering the technical level of the Hub, the said process shouldn’t take too long at all.
About:
ORYX is a software provider operating as a part of the BRAGG Group. The company started out as a software provider specialized in delivering high-end slots only to grow into a content aggregation platform operator with a number of 3rd party studios in tow. These days, it is focusing more on complete turnkey solutions that enable their clients to hit the ground running.
The company recently expressed interest in moving into regulated markets other than European ones. The deal with BtoBet will allow them exactly that through a supportive partnership.
Source: “ORYX Gaming eyes global expansion with BtoBet deal” https://oryxgaming.com/oryx-gaming-eyes-global-expansion-with-btobet-deal/. ORYX Gaming. November 7, 2019.
