Popular operator based in Sweden, LeoVegas, has released GoGoCasino which represents the first brand on their new proprietary multi-brand platform.
GoGoCasino is a huge step for them, due to the fact that now, with it, they will be able to transform and upgrade their portfolio, which is run under the collective name, Brands of Leo.
Improvement As Their Priority:
A relatively small team LeoVegas, created this brand with a goal to enhance and improve their business by using existing resources from within this corporation.
CEO, Gustaf Hagman, has stated that this innovation will primarily be released in Sweden before reaching any other country. He added:
“The GoGoCasino brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market,” Hagman said.
For customers who value simplicity and speed, GoGoCasino sets an entirely new standard for the industry. The start and response from customers have been very positive and we are capitalising on the group’s strengths, experience and economies of scale.”
Another Release From Them – pixel.bet:
Approximately one month ago, the Swedish Gambling Authority (SGA) gave Pixel digital Ltd a gambling license that is going to expire in five years. It is intended for online casino as well as sports betting.
This is their second license in this country and it refers to pixel.bet that went live at the end of February.
Erik Kristiansen, CEO Pixel digital Ltd, gave his comment regarding license acquisition:
“With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally.”
On the other hand, CEO, Hagman, proudly talked about their achievement by adding:
“During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies.”
It looks like Pixel.bet has huge ambitious when it comes to esports betting. They have already made some great results and in the near future, we can expect even greater achievements, especially in casino and live casino field.
Their main goal is to conquer Sweden and the Nordics and then later to move on to the other prosperous markets.
Source: “LeoVegas Launches New GoGoCasino Brand” https://www.igamingbusiness.com/news/leovegas-launches-new-gogocasino-brand. iGamingBusiness. March 26, 2019.
“LeoVegas Launches A New Brand- Pixel.Bet” https://europeangaming.eu/portal/latest-news/2019/02/26/39674/leovegas-launches-a-new-brand-pixel-bet/. European Gaming. March 26, 2019.
