Pragmatic Play, Gibraltar-based content provider the online gaming industry, launched its Live Bingo product in partnership with Broadway Gaming, one of the leading UK bingo network operators.
Broadway began its journey in 2010 with a strong and loyal customer base to which they will broadcast Pragmatic’s bingo product on its five bingo sites, including flagship brand, Butlers Bingo. The bingo platform is extensive and includes a number of market-leading options such as 30, 50, 75, 80, 90 ball.
Comments:
Melissa Summerfield, CCO at Pragmatic Play, said: “We’re thrilled to see our products live with one of the most prominent Bingo operators in the UKmarket. Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical. We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more. Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”
David Butler, CEO at Broadway Gaming, added: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us. Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”
About the Company:
Pragmatic Play is one of the youngest software developers in the online gaming industry. Like most new software developers, they are mainly concentrated on the online slots market and do not offer enough games other than slots to provide a full-fledged casino platform on their own. However, they provide a small variety of video poker games and table games. The supplier is already integrated by an exceptional number of renowned casino operators.
It puts a lot of emphasis on slot machines and only provides a small fraction of casino games that are not available in most of the major table games. Currently, the company's games catalog contains over 100 slot machines, baccarat, blackjack, roulette, and video poker.
Source: “Pragmatic Play Goes Live With Broadway Gaming After Landmark Bingo Deal”. Pragmatic Play. October 14, 2020.
