Stronger Together – Two Powerhouse Companies Working as One

Stronger Together – Two Powerhouse Companies Working as One

Good things must never be changed. That’s precisely why Las Vegas-headquartered developer, Scientific Games, decided to extend their contract with Hasbro, Inc and Hasbro International, Inc concerning the exclusive use of MONOPOLY and various other famous games brands.

The History of Their Collaboration:

For twenty years, these companies have been working together. The MONOPOLY brand has served them as an inspiration for many future projects since it has been an innovative thing back then.

Furthermore, in the meantime, both of them have become major leaders in the gaming industry and synonyms for success. The extension of this agreement only showcases how powerful and stable their relationship is. The MONOPOLY brand is the perfect proof of that!

This renewed treaty gives them the opportunity to once again expand the scope of the licensing into a much bigger range of new products and games.

What’s Next?s

This extended arrangement runs through 2025 and it is going to allow Scientific Games to utilize the content that comes from MONOPOLY along with the games based on Hasbro’s massive line of sensational titles such as Battleship, Clue, Game Of Life, Ouija and household favorite, Yahtzee worldwide, with Scrabble in Canada and the United States.

These gaming brands are going to be used for social casino, slots, online digital gaming, systems, eTables and lottery. Moreover, this contract will also prolong the licensing deals which is currently the largest third-party licensing deal in this industry!

Mark Blecher, SVP of Corporate Strategy and Business Affairs at Hasbro stated:

“For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe. We’re proud that our iconic brands have served as a catalyst for gaming innovation and look forward to our enhanced partnership with Scientific Games.”

The Potency Of Monopoly:

MONOPOLY has been going strong for so many years and it is adored by many consumers across the globe. It has become one of the most popular brands in social gaming, lottery and gaming.

Its games can be played in various casinos in different parts of the world. MONOPOLY Slots has approximately more than 2 million players who have used it more than 750 million minutes, which is around 6 billion spins!

Since Scientific Games will keep on providing their users with the top-notch products, we can also expect even more exciting games for their fans in the future.

Source: “Scientific Games And Hasbro Extend Their MONOPOLY and Fan-Favorite Brands’ Licensing Agreement Through 2025”https://europeangaming.eu/portal/press-releases/2018/12/21/35485/scientific-games-and-hasbro-extend-their-monopoly-and-fan-favorite-brands-licensing-agreement-through-2025/European Gaming. December 21, 2018.

Comment: It’s so good to hear this. Good luck people!

Author: Ava Jackuard

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