A prosperous sports betting and gaming technology provider to the regulated iGaming sector, SBTech, has made a deal with Pala Interactive to offer them their superb sportsbook technology to various brands on the California-based company’s proprietary platform. This will help them expand and at the same time reach other markets across North America.
A Beneficial Agreement:
This contract expires in five years and according to it, SBTech’s sportsbook innovation will be merged into Pala Interactive’s online platform, initially releasing with other companies: Vipcasino and CanPlaySports which are currently in the possession of the Wolinak Abenakis First Nation.
For those of you who didn’t know, this company is focused on real money gaming software and the majority is owned by the Pala Band of Mission Indians that are also the owners of the Pala Casino Spa as well as a Resort in Pala, California.
High Quality As A Must:
At first, the white label supplier, SBTech, declined various sportsbook providers due to the fact that they wanted to cooperate with someone who is going to meet their strict criteria.
They are aware of their quality hence, they were looking for a corporation that is on the exact same level.
Pala management recognized their devotion, expertise and professionalism as well as their capacity to localize their selection of products anywhere.
What Can Users Expect?
There are a lot of spectacular products that consumers can look forward to. It includes SBTech’s proprietary personalization tools such as Yourbet Betbuilder that goes straight into an operator’s sportsbook platform. With it, customers will no longer feel the need for any third-party integrations.
This amazing product allows players to create their own bets by utilizing real-time odds calculations according to their desires.
Based on their statements, it is easy to see how happy and thrilled both parties of this agreement are.
Richard Carter, CEO, SBTech commented:
“We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market. This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead.”
Jim Ryan, CEO, Pala Interactive added:
“SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America.
This partnership has massive potential to grow even further as more states open and we’re both in a very strong position to capitalise on this.”
Source: “SBTech Signs Pala Interactive Partnership” https://europeangaming.eu/portal/press-releases/2019/02/06/38186/sbtech-signs-pala-interactive-partnership/. European Gaming. February 6, 2019.
Comment: What an interesting article!
